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1. Fundamentos de mercadotecnia /   Publication: México : Pearson, 1998 . xxix, 585 p. : 26 cm. Date: 1998 Availability: Items available: Biblioteca Central [658.8 K87f4 Ej.1] (1),
2. DIRECCION DE MARKETING by KOTLER, Philip Publication: , 1816 Availability: Items available: Biblioteca Sede Chamical [156] (1),
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